Mission & Vision
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Vision
At TAED, our main vision is to create sustainable development for Sabah that will serve as an engine of economic growth for generations to come.
With this vision, our five missions are:
- To preserve Tanjung Aru Beach and Prince Phillip Park as an iconic spot to enjoy.
- To provide a recreational area and public spaces where people can gather, relax and celebrate the beauty of nature.
- To create sustainable tourism product offerings that will attract revenue for Sabah.
- To develop a vibrant commercial offering that allows local enterprises to thrive.
- To boost Kota Kinabalu City’s status as one of the most livable cities in Malaysia and Southeast Asia.

Our Vision
At TAED, our main vision is to create sustainable development for Sabah that will serve as an engine of economic growth for generations to come.
Our Mission
1
To preserve Tanjung Aru Beach and Prince Phillip Park as an iconic spot to enjoy.
2
To provide a recreational area and public spaces where people can gather, relax and celebrate the beauty of nature.
3
To create sustainable tourism product offerings that will attract revenue for Sabah.
4
To develop a vibrant commercial offering that allows local enterprises to thrive.
5
To boost Kota Kinabalu City’s status as one of the most liveable cities in Malaysia and Southeast Asia.
VISION
To create sustainable development for Sabah
that will serve as an engine of economic growth
for generation to come
MISSION
1
To preserve Tanjung Aru Beach and Prince Phillip Park as an iconic spot to enjoy.
2
To provide a recreational area and public spaces where people can gather, relax and celebrate the beauty of nature.
3
To create sustainable tourism product offerings that will attract revenue for Sabah.
4
To develop a vibrant commercial offering that allows local enterprises to thrive.
5
To boost Kota Kinabalu City’s status as one of the most liveable cities in Malaysia and Southeast Asia.